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About Michael Gray

Former Sunday Business Editor at The New York Post.

Bud Light’s sales hang over continues

Bud Light’s sales are continuing to fall flat after the failed Dylan Mulvaney influencer campaign — and it appears that the contagion is seeping into the kegs, cans and bottles of other Anheuser-Busch products.

Sales of Bud Light nationally were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier, according industry data.

The company’s number 1 brand — Budweiser — crashed 11.4% in sales for the same week. Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US were down 4.4%, according industry data.

Rival brands have been gaining market share against Bud Light.

Coors Light and Miller Lite each saw more than a 20% sales increase in the same week compared to year ago numbers.