Bud Light’s sales hang over continues

Bud Light’s sales are continuing to fall flat after the failed Dylan Mulvaney influencer campaign — and it appears that the contagion is seeping into the kegs, cans and bottles of other Anheuser-Busch products.

Sales of Bud Light nationally were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier, according industry data.

The company’s number 1 brand — Budweiser — crashed 11.4% in sales for the same week. Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US were down 4.4%, according industry data.

Rival brands have been gaining market share against Bud Light.

Coors Light and Miller Lite each saw more than a 20% sales increase in the same week compared to year ago numbers.


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