NBC Olympic ratings take the tin medal

Following a dismal NFL ratings season, NBC is now looking at taking the tin medal with its Olympic TV ratings.

The winter games from PyeongChang, South Korea drew overall ratings that were lower by some 8 percent — or just over 20 million prime-time viewers — from four years ago.

The ratings for these games now show that total viewers have fallen for the last three winter games. Beginning with 2010’s Vancouver Winter Games, which drew 24.4 million viewers, in 2014 the Sochi games, fell to 22 million viewers.

Live sports use to be the one arena where broadcast and cable networks could draw big ratings numbers, however looking at the NFL ratings slide over the last three seasons as well as the latest Olympic numbers, the term of “big ratings numbers” also have to reduced.



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