Will the NFL come up a Hail Mary tonight?

I’m sure NFL Commissioner Roger Goodell and his executive team huddled up in their Park Ave. offices to devise a game plan for this upcoming weekend’s games.

Something has to be done to stem the slide in ratings, with perhaps some cooler heads suggesting the league not defy the President so openly. I’m just not sure there is that voice in the huddle.

Through the first three weeks od the season, NFL game ratings are down 11 percent compared to 2016, according to Nielsen data. That is a further slide since ratings for the entire 2016-2017 regular season fell by 8% from the year prior.

Nationally available games averaged 17.63 million viewers for the first three weeks of last season, and have dipped to 15.65 million this year, according to Nielsen data. Regional games are not figured into this measure.

So the drop in ratings is not a result of a POTUS Tweet. It’s long-term and should be alarming to the top execs at Fox, CBS, NBC and ESPN.

Remember, last season that Colin Kaepernick taking a knee was not about President Trump or President Obama (who was still in office). It was about police killing an unarmed black man.

It became Trump’s fight after his tweet last Friday night, when he said the NFL should make the players honor the flag during the National Anthem.

We’ll see if Goodell’s office came up with a Hail Mary play tonight.

 

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