A Boeing executive stated on Monday that they may look to change the name of the troubled 737 jetliner, two months after President Trump chided the aircraft company over branding.
Boeing is open to dropping the “Max” branding for its latest troubled jetliner, which has been tarnished by two fatal crashes and a three-month grounding.
“I’d say we’re being open-minded to all the input we get,” Chief Financial Officer Greg Smith said Monday to Bloomberg in an interview at the Paris Air Show.
“We’re committed to doing what we need to do to restore it. If that means changing the brand to restore it, then we’ll address that. If it doesn’t, we’ll address whatever is a high priority.”