Bud Light is finally living up to the title of “Less Filling” as in lost revenue not filling Anheuser Busch’s coffers.

Since the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney, the latest sales data shows an alarming 17% drop, according to an industry research firm.

The latest sales numbers from NielsenIQ and Bump Williams Consulting shows that sales fell 17% in revenue, and volume dropped a staggering 21% in the week ended April 15.

The boycott appears to be building steam when compared to the 6% drop in sales dollars and 11% drop in volume that Bud Light suffered during the week ended April 8 — the seven days that immediately followed the April 1 launch of the controversial Mulvaney campaign on social media.

The Mulvaney campaign has also taken its toll on two members of the suds marketing team as both  Alissa Heinerscheid and Daniel Blake are taking leaves of absence.

In the most important news, Anheuser-Busch distributors are meeting with the company in Washington, DC, on Tuesday to discuss whether the Clydesdale horses can be used to pull the company out of the muck it finds itself in.