Cyber Monday, which is an anachronistic term, is happening today. The term came about when people had a V.32-baud modem at home and had to wait to get to work and a faster Internet connection after Thanksgiving to shop.
Now the term is bringing on the death of retail shops, since the shopping is not limited to Monday or even curtailed by store hours. Malls will have to find different anchor tenants as major department stores struggle to maintain relevance.
Black Friday online sales were the biggest revenue generator in history, given some $3.3 billion in cyber-purchases, a 21.6 percent increase from 2015, according to an Adobe Digital Insight survey.
So with technology aside, what is driving sales in an economy that is still not running on all cylinders?
I would be interested at looking into the distribution of online sales, which may be available sooner since it’s all digital.
Could President-elect Donald Trump’s election have brought a rosier outlook for some Americans? That’s where the data could give us insight.
I mention the Trump connection, since I am assuming the largest coastal cities, where wealth is concentrated, are still licking their wounds over the election. This crowd is “celebrating” with a stock market run up, with the S&P 500 since the day after Election Day being up 3.5%.
I’ll be looking for data that breaks out the geographic sales figures to see what we can derive from the weekend.